SHOW YOUR DIPPER XL SIDE!

The Dipper XL has become one of the most popular candies among the youngest in Spain. It is a flat chewy caramel presented in two different flavours: strawberry and raspberry. This last one is a tongue painter. Children between 6 and 14 years old are fans of these pieces and they are filling their social media profiles with pictures of them eating these products or showing their painted blue tongues under the hashtag #Dippermania. Due to its great success Vidal have taken the decision of launching an ambitious 360º communication campaign. It includes a television spot that is already being broadcasted on Spain’s most viewed channels such as Antena 3, La Sexta and the rest of that media group’s network. Also, the children can watch this amazing ad on kids’ channels such as Boing, Disney XD and Disney Channel. Furthermore, this campaign is being shared and can be viewed through YouTube, Snapchat and Instagram which are the platforms were this target group spend most of its spare time.

The campaigns reflect the style of these young customers: fun, coolness, trendiness and rebellious. Vidal has achieved a connection with this new generation and now we invite them to show their Dipper XL side.

Visit: http://dipperxl.com/